5 WAYS TO PICK THE RIGHT CORPORATE UNIFORM
Workwear uniforms have changed in style through the years, but what hasn’t changed is a simple fact: if you want your business to be taken seriously you need to think about what your wear. In the corporate environment, it all comes down to giving off a professional image. It’s about showing your clients that you’re the kind of organisation they can rely on and trust to do a great job. But how do you get the image spot on? What are the considerations to make sure you’re giving off the right vibe?
Here are 5 ways to help you pick the right corporate uniform.
WHAT IMAGE ARE YOU TRYING TO CREATE?
Fun and easy to deal with? Serious and professional? Straightforward and honest? The first thing you’re going to want to consider when you’re trying to pick the right workwear uniform is how you want your clients to perceive you. That all important first impression is not to be underestimated. But what sort of impression do you want to create, and how do you want others to feel about your organisation? It’s worth having a good think about the values of your business and the key characteristics that define what you ultimately stand for. The corporate uniform you end up going for is ultimately responsible for communicating your brand personality. So getting it right is pretty crucial.
CONSIDER YOUR COLOURS
Once you’ve worked out the image you’re going for it’s time to get down to the real nitty-gritty. And when it comes to getting the image spot on, choosing the colour of your uniform is one of the most important decisions you’ll make. But just in case you were thinking about getting all avant-garde and creative, you might want to bear in mind any existing colours that are already part of your company’s brand identity. For example, if there are certain distinctive colours in your company logo then it makes sense to factor these into your uniform, so there’s a clear sense of co-ordination. If you decide to pick completely different colours, then you run the risk of looking unprofessional. Not a good way to go.
THINK ABOUT A SIMILAR BRAND
Perhaps you’re struggling to figure out exactly what kind of workwear uniforms you want to go for. Even though you know how you want your business to be perceived you might be struggling to make a decision on what that should actually look like. Or you might have a good idea but feel nervous about making the final plunge. After all, it’s a big decision and not one you want to rush into without giving it some careful consideration. In this kind of situation, it’s useful to look at other businesses that you believe reflect similar values to yourself. They don’t have to be in your field of expertise, they just need to possess certain characteristics and conduct business in a way that aligns with the way you like to do things.
COMFORT IS CRUCIAL
Looking the part is all very well and good, but a team needs to feel comfortable with what they’re wearing. So when you pick a workwear uniform, it’s important to consider how it will feel for the people who have to put it on each day. This can involve deciding on things like the type of material and how comfortable it will be to wear during summer and winter. After all, happy employees make good employees, so it goes without saying that getting buy-in from a workforce is an essential part of picking the company dress.
The workwear uniforms you pick today will hopefully last you for many years to come. But before you make that final decision it’s important to take a moment and think ahead. Are the uniforms you’re thinking of choosing very much of the moment but likely to date quickly? You might also want to consider the future direction of your business and whether the style of workwear uniforms you think work now could be inappropriate down the line.
It’s said that image is everything. In the corporate world, that’s unquestionably the case. People will choose whether to do business with you based on all kinds of reasons, but the first impression you create with the uniforms you wear is certainly an important factor that’s worth careful thought.